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FOR IMMEDIATE RELEASE
Wednesday, June 5, 2002
Media General Enters Market for Interactive Game Content
Media General, Inc. is expanding its offering of interactive news, information and entertainment content with the acquisition of assets of Boxerjam, a leading producer of original online game shows and puzzles. Founded in 1995, Boxerjam (www.boxerjam.com) produces more than 20 interactive games with broad demographic appeal, drawing players from all over the world for multi-player competition.
"The acquisition of the Boxerjam assets is part of our strategy to create premium interactive content that goes beyond the online enterprises affiliated with our newspapers and television stations," said Neal F. Fondren, president of the company's Interactive Media Division. "Interactive games are a fast-growing market and Boxerjam's games are enormously popular. Beyond the Web site itself, we also hope to deliver the Boxerjam content to interactive television and game consoles through strategic partnerships."
Boxerjam has developed games and game shows that can provide an interactive experience through personal computers, television and wireless devices. Over 2 million registered users and more than 100,000 daily players participate in games on the award-winning site.
Privately held Boxerjam, whose sole revenue stream was advertising, generated several million dollars of revenue in 2000 before falling victim to the advertising downturn that began late that year. "Media General plans to relaunch Boxerjam, build a premium service and reinvigorate its advertising stream," Fondren said.
The newly formed company will be Boxerjam Media. Terms of the transaction were not disclosed.
About Media General
Media General is an independent, publicly owned communications company situated primarily in the Southeast with interests in newspapers, television stations, interactive media and diversified information services. The company's publishing assets include The Tampa Tribune, the Richmond Times-Dispatch, the Winston-Salem Journal and 22 other daily newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina, as well as nearly 100 other periodicals and a 20 percent interest in The Denver Post. Media General's 26 network-affiliated television stations reach more than 30 percent of the television households in the Southeast, and nearly 8 percent of those in the United States. The company's extensive interactive media offerings include more than 50 online enterprises. Media General also has a 33 percent interest in SP Newsprint Co., which operates newsprint mills in Dublin, Ga., and Newberg, Ore.
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